Brand identity and packaging for a new premium diaper brand entering the UAE & Gulf market—designed to stand out on shelf and earn parents’ trust from day one.
12Dry — Premium Care, Naturally
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
12Dry entered one of the most competitive baby care markets in the region—dominated by global leaders—with zero awareness and no inherited trust. We built a premium visual world rooted in care, cleanliness, and natural softness, using a flower as the core symbol of life and purity.
Watercolor illustrations featuring a baby in the heart of the bloom created an immediate emotional connection, while a scalable system let the packaging “grow” with the child through changing palettes and details across sizes. Soft pastels, gentle typography, and minimalist composition helped 12Dry look distinctive, trustworthy, and premium on the shelf.
Watercolor illustrations featuring a baby in the heart of the bloom created an immediate emotional connection, while a scalable system let the packaging “grow” with the child through changing palettes and details across sizes. Soft pastels, gentle typography, and minimalist composition helped 12Dry look distinctive, trustworthy, and premium on the shelf.
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
Ready to bring your vision to life?
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
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