A full brand identity system that merges CTTM’s engineering heritage with a modern, European-forward look—built to increase trust and competitiveness in a volatile market.
Mayer Cargoline Business in Motion
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
Mayer Cargoline emerged as the next chapter of a company with roots dating back to 1991—bringing a more contemporary, Europeanized brand to a market where expectations around quality, speed, and service keep rising. The previous CTTM identity felt visually outdated and didn’t communicate the company’s true production level. We created a clear brand story, positioning, and a complete visual system anchored in one idea: movement and confidence—captured in the slogan “Business in Motion.”
The logo was redesigned to preserve the original architecture and the horse symbol, but with stronger dynamics, energy, and forward momentum. A slanted type treatment signals speed, while the overall identity builds on rhythm, engineering precision, and clean European forms—applied across a brandbook, dealer materials, and vehicle branding. Mayer — Make Your Easy Ride.
The logo was redesigned to preserve the original architecture and the horse symbol, but with stronger dynamics, energy, and forward momentum. A slanted type treatment signals speed, while the overall identity builds on rhythm, engineering precision, and clean European forms—applied across a brandbook, dealer materials, and vehicle branding. Mayer — Make Your Easy Ride.
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
Ready to bring your vision to life?
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
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