Rebranding for a stationery retail chain in Saint Petersburg & the Leningrad region—refreshing the visual identity to match a new audience, updated ассортимент, and a more modern in-store experience.
SAVVA — Highlight Your Individuality
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
After eight years of growth from one store to seven locations, SAVVA’s identity started to feel dated—no longer reflecting how the brand evolved inside: a refined target audience, updated product matrix, and clearer category structure. We redesigned the visual system around a new tagline, “Highlight Your Individuality,” translated into a bold marker stroke on paper.
This simple, expressive gesture communicates creativity and self-expression—while also working as a practical design tool: it helps differentiate product categories in-store (school supplies, games, and more) and supports navigation and merchandising. The result is a modern, energetic retail identity that feels fresh, recognizable, and functional.
This simple, expressive gesture communicates creativity and self-expression—while also working as a practical design tool: it helps differentiate product categories in-store (school supplies, games, and more) and supports navigation and merchandising. The result is a modern, energetic retail identity that feels fresh, recognizable, and functional.
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
Ready to bring your vision to life?
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
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