The Brand Hub team create for a new smart hair tools brand — built to stand out on marketplaces and create an emotional connection with buyers.
ZYLO — Pro Styling, Every Day
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
ZYLO launched on marketplaces with a high-quality product, but visually blended into a crowded category. We analyzed what makes the market leader resonate, defined a clear positioning—“Pro styling, every day”—and translated it into a unique, minimalist, premium packaging direction.
The black-and-gold palette reinforced the brand’s tech-forward, elevated feel, turning the tools into something customers don’t just use—but are proud to display.
The black-and-gold palette reinforced the brand’s tech-forward, elevated feel, turning the tools into something customers don’t just use—but are proud to display.
They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
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They organized their work and internal management was outstanding.
Ivan Ivanov
Project manager on Heineken
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